Pricing Is the Most Powerful Lever in Your Business. Here's How to Use It.
The No-Fail Pricing FormulaTM gives you a proven framework to capture more profit, attract premium customers, and lead with confidence — without changing your product or service.
If you’re here, you've probably felt this…
- Competitors undercut your prices — even when their quality can’t compare.
- Prospects say, “You’re too expensive,” and disappear.
- You keep adding bonuses or discounts just to close deals.
- You work harder but still feel like your true value isn’t being recognized.
You’re not alone. Most business owners never learned how to communicate value — they only learned how to defend price.
That ends today.
With the correct pricing strategies, your price is never too high!
The Truth About Pricing (and Why You’re Losing Deals)
Price is never the real problem.
When clients push back on price, it’s not because you charge too much — it’s because they don’t see enough value to justify it.
Once you learn how to make your value visible, everything changes.
Clients stop negotiating.
Sales conversations get easier.
And your business finally becomes profitable in a way that feels sustainable and ethical.
"AI & other market forces were slicing our margins thinner every quarter. Michel's No-Fail Pricing Formula course helped us fix our value proposition & pricing strategy. The results are stellar: profits are up by 40%+!"
Jason Miller
CEO of Peaceful Media
Introducing
This online course is your practical, step-by-step system to raise perceived value, protect your margins, and sell with confidence — without lowering your price. Michel’s formula has been tested across industries — from creative services and consulting to industrial manufacturing and tech — and it works every single time.
Inside the No-Fail Pricing Formula Program, You’ll Learn:
- The 7 Essential Rules for creating irresistible offers that clients can’t refuse
- The “Smart Offer Technique" that consistently beats price wars
- Why lowering your price is the worst negotiation tactic you can use (and how to fix it)
- The 5 Hidden Levers that let you negotiate on your terms
- Step-by-step case studies showing how companies used these principles to dominate markets — from fashion and energy to SaaS and professional services
"The No-Fail Pricing Formula is a highly actionable and very helpful framework for any business owner to increase profitable sales."
Adriano Bersanelli
CEO of Trace Group
What You'll Get In The Course:
- 4 Core Video Modules: walk you from “price frustration” to “price mastery” in under two hours of content
- Comprehensive Workbook: guides you through every framework — implement as you learn
- 10+ Real-World Case Studies show you how businesses like yours increased margins, closed more deals, and eliminated discounting
- Email Access to ask Michel questions, get feedback, and further develop your value-based pricing strategy
- Exclusive Discounts on coaching services and Michel's premier program, The Winning Selling Proposition
Optional Add-On: 1-on-1 private coaching with Michel Peruch to develop your custom pricing strategy.
"The practical tools developed by Michel will significantly improve your ability to grow your company and its profits."
Didier Bennert
CEO Emixis
Choose Your Path to Pricing Power
Note: Hybrid & Executive packages are limited to 5 clients per month to preserve quality.
FULL COURSE
$797
Ideal for self-starters who want immediate transformation
No-Fail Pricing Formula online training
Comprehensive Workbook
10+ Case Studies
Email Access to Michel
HYBRID EXPERIENCE
$1,997
Ideal for business owners who want accountability & implementation support
Everything in the Course plus:
Half-Day Private Coaching with Michel to apply it to your business
EXECUTIVE IMMERSION
$3,200
Ideal for leaders ready to overhaul pricing strategy & sales team alignment
Everything in the Course plus:
Full-Day Private Coaching with Michel to apply it to your business
30-Day Money Back Guarantee!
Not sure whether the No-Fail Pricing Formula will work for your business or industry? No need to be. I’m sure it will. And because I’m so sure it will work for you like it has worked for hundreds of others, I’m willing to take all the risk and make this decision
Hi, I’m Michel Peruch!
Strategic Growth Expert & Creator of the “Winning Selling Proposition”
For more than two decades, I led high-performance teams and billion-dollar divisions across Europe and the U.S. — in industries as diverse as automotive, energy, and consumer technology. Along the way, I worked with global brands like Apple, Bosch, Schneider, and Valeo, where I learned one unshakable truth: price only becomes an issue when value isn’t visible.
I created the No-Fail Pricing Formula to give business owners the same frameworks global leaders use to drive margin, growth, and customer loyalty — without endless theory or academic jargon.
I believe business advice should be practical, testable, and profitable. Not motivational fluff. That’s why everything I teach is built for real-world results — tools you can use on Monday morning to close deals on your terms.
My mission is to help ambitious leaders stop competing on price, start communicating value, and build companies that thrive on impact — not discounts.
Never let your price be your story. Make your value your story.
Ready to Make Price Stress a Thing of the Past?
Choose your plan and start selling with confidence today.