Yes! You Can Boost Your Sales And Raise Your Profit Margins.Even if your competition is tough
The Winning Selling Proposition is a unique, never-before-published, 3-part framework that has helped Private Investors to raise the value of companies up to 13X in just a few years. And it can do the same for your business.
Cutting your Prices (and then your costs to keep some margin) is a very dangerous “Strategy”
Great Businesses are always able to defend great Margins.
You canât build a profitable, and ever-growing business on price cuts. Not for too long, anyway... And you already know that.
Are your sales not progressing as expected? Are your profits decreased, year after years? Are customers less and less loyal today than before? Are some deals lost at the last minute because someone made an even lower offer?...
Cutting prices doesnât cut it.
I understand your temptation to undercut the value of your products or services in an effort to compete against low-cost, low-quality competitors that seem to steal your customers right from inside your business. Itâs natural. However...
How low are you willing to go?
STOP! Donât Finish That Thought!
Value Lesson No. 1:
The problem is NOT your prices. Because the problem is NEVER your prices. And thinking that it is, is the MOST DAMAGING mindset you can have in business!
The real problem is that you donât probably have the right Tool to demonstrate the True and Full Value of your products or services to clients.
When you do that, no one will ask you for a price cut ever again!
In fact, customers will love the deal youâre offering them!
But first, a fair warningâŠ
The Winning Selling Proposition is NOT a âSucceed Doing Nothingâ Package!
To save a Business requires more than having 1 or 2 tricks⊠honestly.
What I offer you is a real, strategic approach to doing business that brings together tried-and-true frameworks that have been validated:
- By the very best Companies (large or small and in any industry⊠it doesnât matter).
- And by hundreds of my highly successful clients (Entrepreneurs, Start-ups, Private Equity Funds, Private Investors, and many others).
- By me personally during a period of 20+ years in turning around businesses and profitably growing them at fast pace.
After more than two decades of relentless testing, with real-world application and continuous improvement, I have distilled these validated winning practices into efficient frameworks that deliver maximum results through easy execution.
Iâm certain that these frameworks will work for your company, but under 2 conditions:
- Youâll have to Apply these Principles and
- Solve the specific issues for your market the frameworks will reveal. And because the execution is easy, this will work !
To put it in a nutshellâŠ
The Winning Selling Proposition is true and validated Executive Stuff, not Academic Fluff!
âThe practical tools developed by Michel will significantly improve your ability to grow your company and its profits.â D. Bennert - CEO Emixis
âThe No-Fail Pricing Formula is a highly actionable and very helpful Framework for any Business Owner to increase profitable sales.â Adriano Bersanelli - CEO of Trace
âWhen you meet Michel and his Frameworks,... there is a âBeforeâ and an âAfterâ !â FrĂ©dĂ©rik Leloup - CEO of Spirit of Change
How to Raise the Value of Your Business Without Cutting Your Prices?
The Complete 3-Step Framework That Works in Any Market
How and Why does the âWinning Selling Propositionâ work ?
The Winning Selling Proposition is a practical, easy-to-use, and comprehensive Mastery Course built around 3 key Modules that will help you to:
- Discover new (and sometimes unserved) Markets as well as the âValueâ expected on those markets.
- Include that âValueâ into well designed Products / Services so that they become immediately attractive.
- Finally, âPositionâ back those well designed Products / Services on the Markets they were designed for...
Module 1:
Discover Your Precise âMarket -
Value Fitâ
The way you view your True Market will change forever!
Discover more segments when you can compete
See segments nobody serves yet!
Instantly develop concrete ideas for serving them
Organize upsells, downsells, Cross-sells and your entire customer journey
Detailed case studies of famous companies that found success with these methods
Module 2:
Create the Ideal
âValue - Product Fitâ
The only way Iâve seen for creating products and services that âsell naturallyâ
Understand the value each market segment expects
Develop products that naturally deliver that value
Eliminate customer objections that block sales
Enhance your productâs perceived value without changing the product
Dozens of successful examples to help you design the perfect Value-Product fit
Module 3:
Design the optimal
âProduct - Market Fitâ
Where the magic happens with a product that fits your market like a glove
Revisit the 9 points for mastering your positioning
Create compelling offers for your upgraded products
Incorporate the 2 Winning Words in your final story
Position the right products, at the right prices, on the right market segments
Review our successful real-world examples and tweak your new offer for the perfect positioning
Is that all? No Discover the 5-Bonus Super Package*!!! Buy the âWinning Selling Propositionâ now and get the following included in your package for FREE:
- Get an additional (fourth) module with the same value as your entire investment ($495) for FREE! This bonus module, consisting in 4 videos and a separate workbook, gives you my proprietary StratMap â The Best Framework for Growth I have Successfully Used for Private Equity Funds. This tool lets you create a complete visual plan of your strategy to get everyone on your team on board and working towards the same goals without any misunderstandings or unnecessary mistakes during strategy execution.
- If youâve already bought the No-Fail Pricing Formula, weâll discount the $50 youâve already spent on the product from your Winning Selling Proposition purchase.
- Get unlimited access to an exclusive community of like-minded business owners, entrepreneurs, and expert strategists like you dedicated to accelerating their business growth. Exchange ideas, get feedback, and even form partnerships all within our restricted Facebook and LinkedIn groups.
- Get FREE access to any updates, improvements, and additions we make to the âWinning Selling Propositionâ for as long as you remain a subscriber to my list.
- Transform the entire amount of the âWinning Selling Propositionâ price ($495) into a voucher for attending any of my live events organized within one year of your date of purchase. Plus, get a FREE seat (value of $1,795) to bring a friend or a colleague along to the event with you.
Winning Selling Proposition 5-Bonus Super Package*:
| StratMap Module with complete workbook: | $495 | Yours for FREE |
| Access to our Exclusive Community: | Priceless. | Yours for FREE |
| Voucher for 2 seats at one of my live events: | $2290 | SAVING |
| Free updates you can share with your Team forever! | Priceless. | Yours for FREE |
| No-Fail Pricing Formula discount: | -$50 | FREE |
Total Value of Bonus
$2835Buy Today for ONLY
$495*Introductory online offer only.
Full Real Executive Stuff. No Academic Fluff.
Specifically designed and validated by Business Leaders for Business Leaders with no time to waste on nice intellectual theories. Itâs designed to get started next Monday morning !
Why should I invest in the Winning Selling Proposition package?
First, there’s ZERO Academic fluff included in the plans, videos, or workbook. You don’t need a PhD or expensive consultants to craft smart, actionable, and highly successful strategies! The WSP is a Framework developed by successful Doers for Doers looking to succeed.
Second, the highly convenient format has been specifically designed for busy Execs. You get unlimited access (plus free future updates) to a full library of videos + ebooks.
You will have 2 sets of Videos: The extended version with all the details and explanations on the Why and How but also shorter and more-to-the-point ones to go directly to the main techniques to use with many examples to guide you.
Stream the videos online from home for yourself or at the office for your team--whatever suits you best. Download the ebooks and consult the step-by-step guides through the process at any moment.
Third, it’s fast. Each module is structured around 4 short and to-the-point videos that walk you through:
- Why each strategy is important
- What it accomplishes in the grander scheme of things
- How to get there: step-by-step application with all the nuts and bolts to master it
- Real-world examples of how others did it to inspire you and spark ideas you can test for yourself right away
Plus, get my 100% money-back no-risk guarantee. I 100% guarantee that you will love this training, get a full stack of ideas you can put to the test at the end of each module, and see immediate results on your business profits with the full strategy in place.
In fact, I’m so sure that the Winning Selling Proposition will work for you and your business, that I’m willing to take all the risk myself: If you go through the full training program within 30 days of your purchase and don’t get concrete plans and strategies on how to improve your business, I will refund you 100% of your investment right away—no questions asked!
What you will get with âThe Winning Selling Propositionâ:
Module 1: The “Market-Value Fit”.
How to Find New Attractive Markets
- The 3 useful consequences of the Pareto Law (or 80/20 rule) almost nobody use, and the wrong assumption most people have about their market. (Workbook Page 3)
- The very nature of your Market with the easy numbers to keep in mind for measuring its true potential. (Workbook Page 5)
- A new way to “see” your market as you’ve never seen it before that will both surprise and inspire you right away with new ideas. (Workbook Page 7)
- The 2 techniques you can apply to uncover the “unseen” Market segments you you could be serving to outperform your competition. (Workbook Page 9)
- The Right Rules for Right Markets: The 4 rules you need to successfully enter Higher Markets, the 4 rules for success in Lower Markets, and the 3 rules for capturing “Wider Markets” (Workbook Pages 12 and 13)
- How to create a “Customer Journey” so that potential customers with different objectives and spending powers want to buy from you and come back for additional purchases! (Workbook Page 13)
Module 2: The Value-Product Fit :
How to Create the right Products and Services for those New Markets
- The 3 things all customers are looking for: how to recognize them and how to leverage them once you do. Plus, the 2 essential references you need to capitalize fully on this. (Workbook Page 15)
- How to identify the 9 key questions that need to be answered before you design any product or service. Nail these answers and your product or service will naturally attract the attention of customers and essentially sell on its own. (Workbook Pages 16 to 20)
- 4 recommendations to outperform your competition that you absolutely need to consider before designing any product or service. (Workbook Pages 19 & 21)
- The reason why any Product is a natural “Obstacle” to the sale and what you need to do to overcome that objection once for all. (Workbook Page 21 to 22)
- The true definition of what a Sale is (that will cast a different light to complement what you already know) as well as the true relationship between the “Product / Service” and your “Customer” (Page 25)
- The 5 elements that truly mark a value difference in any products or Services. (Workbook Page 28)
- The 9 ways you can enhance the value of your offer and motivate sales without being “sales-y”. Plus, 12 ways to eliminate the risks your customers see in your products or services and that could block the sale. (Workbook Pages 29)
- How to plan market variations for your offers with the Good/Better/Best approach. (Workbook Page 30)
- Everything you need to know about Upsells, Downsells, Cross-sells and Bonuses, and how to use them to intelligently complement your offer and increase sales. (Workbook Page 30)
- The 9 Blocks of questions to design a great Product / Service that your Prospects will want to buy from you (hint: it’s not just a product or a service). (Workbook Page 32)
Module 3: The Product-Market Fit.
Position Your Products on the New Markets for Immediate Succes.
- The 5 lessons learned from the “Photographer” and the 9 points for mastering positioning. (Workbook Page 34)
- The 7 techniques for crafting compelling positioning and how to apply them in different situations. (Workbook Pages 35 to 41)
- Why the number 3 is magical in offers and the 1 terrible consequence most people experience when they don’t apply that number! (Workbook Page 35)
- The 2 words that should always form part of your story and the 1 rule to make any customer accept you price without bargaining. (Workbook Page 42)
- The 1 rule for developing any Pricing Strategy with references of important resources for digging even further when needed. (Workbook Page 42)
- The 1 comprehensive secret of Pricing: 3 points to deploy for making your offers perfectly adapted to your Market and triggering the 2+2 reactions that will motivate your customers to buy from you as well help your Closing process. (Workbook Page 43)
- What powerful Marketing really is today and How to make it work for you (workbook Page 43)
- The 5 levers you can press in the negotiation process that you’re not using today (including a Trick one that needs advanced organization and the very few people ever use). (Workbook Page 43)
- As a conclusion, a sentence that will not only summarize everything you did but bring the true approach of what Sales is and that will transform you and your team forever! (Page 46)
In total, over 100 rare, unknown, unique, or little-used tips, tools, and techniques used by the best Business Owners, Entrepreneurs, Private Equity Fund Managers, and Investors to achieve growth that outpaces competitors. Always.
âMichel and his Frameworks are âGame Changersâ for any Business Ownersâ ValĂ©ry Guillaume - Founder and CEO MT-C
Hi, Iâm Michel Peruch!
Strategic Growth Expert â Entrepreneur â Investor
Creator of the âWinning Selling Propositionâ
Helping Entrepreneurs do Well and do Good.
Iâve made it my goal to share my Frameworks with ambitious Entrepreneurs who want to profitably grow their businesses, create good quality jobs and make a positive impact in society while enjoying the lifestyle theyâve always wanted. Doing Business is a passion and should be fun ! (struggling in Business is no fun⊠I know , I have been there!)
Business owners donât need âAcademic Fluffâ but âEntrepreneur Stuffâ that really works !
Through my practical tutorials or workshops and no-nonsense, validated, and easy-to-use frameworks, Iâve helped hundreds of Business Owners and Entrepreneurs take their businesses to the next level. I just wish the same for you: to do well in Business and do good for your people and community !